Band Branding & Artwork
DACARA are a Manchester-based rock band that needed a distinctive image to stand out in a saturated genre. Their music takes influence from videogames, anime and popular culture. I have worked with the band to design all of their branding and visual content with a distinctive green colour palette, which we carried through when styling their photo and video shoots, merchandise and social media.
Vibrant green DACARA logo with vocalist Emma Shippen


Launch branding

Vibrant green and orange DACARA logo with vocalist Emma Shippen


Branding refresh

Single Artwork
Single artwork for 'DEMONITISED' with apocalyptic girl stood in a futuristic graveyard
Single artwork for 'NICE TRY' with green illustration of singer Emma
Single artwork for 'REPENT' with green illustration of praying hands, dripping neon green liquid
Single artwork for 'RIPOFF' with illustration of girl in green falling
Single artwork for 'TRYHARD' with anime and gaming illustrations
Single artwork for 'SELLOUT' with green Windows error message reading 'Everybody's doing it now it's all fine - Sell Out'
Single artwork for 'MATCHES' with green smoke from match
Single artwork for 'JUST MONIKA' with anime girl and glitch effect
Animation
I have created a motion graphics lyric video for their single 'NICE TRY', looping images to add motion elements to their artwork, and a short animated clip to promote their anime-themed song 'TRYHARD'.
REPENT artwork of praying hands with animated dripping green liquid
Merchandise
Graphic prints for DACARA'S t-shirts and longsleeves - modeled by DACARA vocalist Emma Shippen, Amy Johnson (@amyblackstar) and Lewis Marriott (@lewismarriot5).
'CULT ROCK' tshirt design featuring gaming imagery from DACARAs songs
Photo of vocalist Emma Shippen wearing the DACARA longsleeve
Visual Styling
I've acted as creative director for promotional shoots (shot by Alex Young Photography), where I provided direction, styling and on-shoot management.


DACARA sat around a green chair with bold green and orange lighting
DACARA stood close together looking at camera
Vocalist Emma Shippen and guitarist David Dyson sat back to back
Guitarist David Dyson shot from behind, filming Emma Shippen
DACARA stood close together with long exposure causing a blur effect
Vocalist Emma Shippen sat in green dress and chunky boots, looking upwards
Headshot of vocalist Emma Shippen
Vocalist Emma Shippen in neon green dress, kneeling
Social Content
Image of a phone showing DACARA's Instagram grid
Miscellaneous Designs
Illustrations of the DACARA 'mascots', sticker designs (based on their 'SELLOUT' music video), gig posters, and supporting illustrations for the single 'TRYHARD'.
Illustration of two cute but robot-like DACARA mascots
Gig poster with geometric window design
Gig poster using futuristic green imagery
Promo image for 'TRY-HARD' with anime vocalist on top and evil version reflected below
Flipped version of 'TRY-HARD' promo image, with evil anime vocalist on top and good version reflected below

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